Michael OMalley's Official Marketing Website

Home Business Professionals: Training Entrepreneurs To Be Leaders

Copyright 2007-2010 - MMJ Marketing - All International Rights Reserved
Income Disclaimer: Your results in this business will be based on your own
efforts. No income is guaranteed. Results will vary.

If you want to build a successful and long-lasting on-line business you would need to learn how to master 3
key steps.

Step 1: Learn at least 3 on-line marketing strategies

(Ex: YouTube, Google, Social Media, CraigsList, and etc.)

Step 2: Create an Opt-In List:

An Opt-In List is where your prospects would go to learn more about what you are offering. Once they see
what you have, they can choose to fill out an “Opt-in” form.

After you collect the names (from the Opt-In form), you will put them into a e-mail campaign. The e-mail
campaign will remind them about your offer and keep them into the loop of what you are promoting.

Keep in mind that everyone has a different buying time. Some may take 2 hours to buy and others may take
2 weeks. Either way, your e-mail campaign will automatically remind them about your offer. (Like a
commercial)

It takes 7 times as much time, money and effort to get a new client as it does to
keep an old one. So, how do you keep your clients? You keep in contact with them. How do you do this in a
way that's easy for you? You set it up so it happens automatically.

You set up a newsletter so your clients get an email from you every few weeks. What do you say in your
newsletter? Easy, you look around the web for free, 2-3 paragraph articles about massage therapy and stick
those in your newsletter. 1 article per newsletter. Just go to Google and type in home business tips and there
are tons of them to choose from.

You don't want to have to remember to do a newsletter every few weeks. You want this to run on auto-pilot.
So, how do you do that?

Easy. You create a few months or even a whole year's worth of newsletters at one time. This is easier and
faster than it sounds. You can do 6 months worth of articles in about an hour. Just copy and paste one
article into your newsletter then click a button which tells the software to send it out 14 days after your last
article went out. Some home businesses set up a whole year's worth of newsletters (26 issues) at once.

What's great is it works for you completely on auto-pilot. You just set it up once and forget it. Every time a
new client is added to your list they will get a message about your business every 2 weeks from you like
clockwork.

For a great, cheap place that will let you set up your newsletter this way, click here. They have super
support and are used to working with non-techies and beginners.

Step 3: Create a Buyer’s List:

The front-end product that you are selling must be something of value to the consumer and something that
will help you build a passive income.

The price point should be less than $100 and also enhance the customer’s knowledge about your industry.
This way you can later promote a back-end product.

You do not want to promote your back in product to an “Opt-In” list, because they haven’t proven to you that
they are ready to buy or get started.

For example: One of my favorite front-end products to promote and build my “Opt-In” list is Maverick Money
Marker. This is a great tool that will help people learn how to build any business on-line. They literally teach
you step-by-step hundreds of ways on how to market and also provide a passive income for you.

Once you set up your own newsletter with Aweber, you can start building a “Opt-In” list and from that “Opt-In”
list, you will create a “Buyer’s” list.

Keep in mind… this all happen PASSIVELY.

Once you have created a “Buyer’s” list, you can now promote any back-end product to them.

The “Buyer’s” list is who you introduce your new business opportunities to.

From example: Club Sea Breeze, TVI Express, Life Path Unlimited, and etc…

These are people who have bought from you in the past and are more than likely to buy from you in the future.

To learn more on how to market on-line, “Opt-In” lists, and a front-end product, click on to the link below:

Aweber

To learn more about a creating a “Buyer’s” list and a back-end product, click on to the links below:

Club Sea Breeze

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